Warr's Harley at Chelsea Design Week

f i v e  s t a r  w a r r s

Warr’s Harleys take Chelsea Design Week by storm

To celebrate Chelsea Design Week, Warr’s Kings Road Customs were invited to the five-star Chelsea Harbour Hotel, displaying a selection of their multi-award winning custom Harleys. The bikes added another level of glamour to a sixday luxury interiors event at the London Design Festival, showcasing over 120 exhibitors and attracting designers and architects from across the globe. Built sneaks in through the back door to have a look…


Founded in 1924, Warr’s is the oldest Harley-Davidson dealership in Europe and is home to King’s Road Customs – an award-winning custom shop known worldwide for building some of the finest, bespoke Harley-Davidson motorcycles. The exclusive display at The Chelsea Harbour Hotel consisted of two bikes in the lobby and more machines in the hotel’s shop.

The display also featured a selection of period Harley-Davidson advertising posters from the 1970s and custom painted fuel tanks. The motorcycles on display – all customer bikes and all ridden – offered a great insight into the diverse styles that Warr’s can achieve from similar base models, while retaining what company MD John Warr calls the holy trinity: “All our bikes retain the standard Harley- Davidson engines, gearbox and main frame. Without those three elements it’s no longer a Harley.” Here are the highlights:

Rothmans Racer, Warrs Harley

* Rothmans Rascal Racer (right) A 2016 Roadster with upside
down forks, Ohlins shocks, Performance Machine calipers, Warr’s exhaust with Vance & Hines muffler, bespoke bodywork by Warr’s and luscious Rothmans-style race paint by Image Design Custom.

Burning Man, Warrs Harley

* Burning Man (left) a Softail Blackline designed to capture the scene of the Nevada-based Burning Man Festival and featuring a 1690cc Twin Cam motor and six speed box, Softail shocks with Ohlins springs, Warr’s yokes, Ohlins WSB-spec factory forks, Brembo GP4 calipers, 18in RSD Slam wheels (3.5in front, 9.5in rear).


Tupoley Fatboy, Warrs Harley

* Tupolev Fatboy ( right) Has Softail forks, Performance Machine Paramout wheels,
RSD engine covers and Samson exhausts.


* Deuce Charging Bull (below) the epitome of a hand-built custom bike, with an amazing amount of engineering work. It’s based on a 2003 Softail and has Paughco springer forks, Performance Machine calipers and discs and bespoke bodywork by Warr’s.