The word Nozem stems from a '60s sub-culture of leather-clad youths cruising the streets of Amsterdam on bikes and rebelling against authority. Think of them as the Dutch equivalent of Rockers.
"We've got a foot in the door of the graphic design and custom bike markets and we incorporate the customer's wishes into our style creating a unique blend"
LORENZO PINTO, DELANO LIMEON & DANIEL MARCHANT
Amsterdam / The Netherlands
The bikes you see here are created by a new generation Nozem, a young design studio with a strong love for graphics and mechanics, creating custom cafe racers and trackers from classic motorcycles.
Nozem is made up of three bike enthusiasts: Lorenzo Pinto, a graphic designer and bike builder since he was 16; Delano Limeon, a graphics genius and the company’s creative director; and Daniel Marchant, an engineering graduate who’s also been building bikes since he was 16. Lorenzo said: “Like our predecessors, we ride bikes and wear leather jackets but most of all we rebel, occasionally against authority but mostly against society’s standards by creating our vision on art.
“We’ve got a foot in the door of the graphic design and custom bike markets and we incorporate the customer’s wishes into our style, thus creating a unique blend.
“A creative atmosphere which involves the customers is the key to a one-of-a-kind project. This is achieved by keeping customers involved and maintaining a relaxed and very informal relationship. As they say over in England, ‘wars are won over a cup of tea,’ [do they?! – Ed]. At Nozem we say: ‘motorcycles are built over a pint of beer’.”