Fasthouse

Retro motocross gear for the custom crew

"Hey, you like all this retro gear. You need to check out Fasthouse." That was the text from my son who races motocross. It's great having kids to keep the old man street. And he was bang on the money - Fasthouse is marketed as motocross gear but looking through their website it undoubtedly transcends the dirt. Initially most of Fasthouse's race gear was black and/or white with old school graphics. Some colour is creeping into the new range but it hasn’t lost the retro heritage the brand’s been built on. 

It’s uncanny how their simple but effective artwork stands out in the otherwise garish but undeniably vibrant world of motocross. The American brand also does a great range of leisure gear that, thanks to those graphics, works as well on the street as it does in the MX race paddock. And the same goes for its race jerseys – their style guide offers 55 different combos of MX outfits. It’s not often you look at a catalogue of moto gear and want every single item! 

Fasthouse is the brainchild of Kenny Alexander. His dad Ernie was a desert racer and a member of the Viewfinders Motorcycle Club, which meant from the age of four Kenny spent virtually every weekend at a local dirt bike race. At seven he got his first motorcycle – a Briggs and Stratton mini bike. By 1970, when dirt riding suddenly exploded in the US, mini bike racing was huge thanks to Yamaha introducing their Enduro 60. At that time Kenny’s dad opened a motocross park called Indian Dunes near LA and it was there that Kenny raced with kids like Chad McQueen (yes, son of), Flying Mike Brown (American motocross legend), the Moran brothers Kelly and Shawn, and Lance King (the latter three going on to become world class speedway riders). Kenny lived just up the road from the park in an area that became a hotbed for all kinds of motorsport, two wheels and four. 

Back in those days there was no cool MX gear so Kenny’s grandma stitched some up. The first batch was tagged Elrod, the name Kenny was given by his grandfather, and was decked out in stars and stripes or peace emblems and zodiac signs – and if you wore any of it then you were one of the cool kids on the block. Kenny won the 9-11 age division in the first-ever World Mini Bike Grand Prix held at the park and earned the American Mini Bike Racing Association’s number one plate at 13. But too many broken bones brought pressure from his mum to quit so he turned to skateboarding and surfing – and eventually became a professional stuntman.

'Back in those days there was no cool mx gear so Kenny's grandma stitched some up. The first batch was decked out in stars and stripes or peace emblems and zodiac signs'

 

But racing has always remained in Kenny’s blood and in 1998 he joined stunt buddy Jimmy Roberts to promote a special event called ‘A Day In The Dirt’ to bring back the soul of great races. A year later Troy Lee joined them to present the event and it has been a success ever since. Working with creatives who share a passion for racing led to a partnership with Tim Schmidt and the two have brought Fasthouse to life with a store in California. It looks like a cool place to hang out, but for those of us in the UK the bigger deal is the wonderful retro-style clothing you see here. 

thefasthouse.com